In the early part of the 20th century, Samuel F.B. Morse is challenged with making the Pebble Beach area an attractive real estate investment in order to find a buyer. He decides to create a one-of-a-kind golf course with unsurpassed beauty and an element of difficulty that will always be challenging.
Morse utilizes the extraordinary talent and vision of two great amateurs—Jack Neville and Douglas Grant—to design the course, and Pebble Beach Golf Links officially opens on February 22, 1919.